Elements Of Print

Commercial printing is far more than just ink on paper—it’s a detailed process requiring skillful craftsmanship. While it may seem straightforward, professional printing involves careful planning and expert management. A skilled commercial printer can simplify the process and deliver results that make an impact. Even with the rise of digital media, such as web pages and emails, printed materials still offer unique value. There’s something irreplaceable about a tangible piece that can be held, interacted with, and revisited over time. Though printing may take longer, its effect can be far-reaching and lasting.

The Primer

The first step in any successful print job is selecting a reliable printer. While many printers can put an image on paper, it’s essential to work with one that truly understands your organization’s goals. A printer who is attuned to your needs and priorities can be more effective in delivering results. Choose a partner who aligns with your objectives and values, and avoid those who merely act as order-takers.

The Process

In many organizations, managing print projects can feel overwhelming, especially if you’re not a dedicated print buyer. There’s a lot of detail involved. A good commercial printer anticipates your needs, thinking ahead to avoid issues and surprises. The best printers work as partners, asking the right questions to ensure your print project is a success. It’s essential to involve your printer early in the process, even before the design stage. This collaborative approach leads to better outcomes and smoother results, ensuring that your print efforts align with other communication strategies.

Quoting

Price matters, but it’s not the only consideration when choosing a printer. In the competitive print market, there’s no reason to overpay. When requesting a quote, consider the intangibles:

Have you worked with this printer before?
Did they deliver as promised?
Was the process easy, or filled with challenges?
Were additional services, like consulting or advice, provided?
Were there any unexpected costs or issues?

If you haven’t used this printer before, ask questions such as:

Is this printer highly recommended?
Can they provide a full range of print services?
Did they understand the project and ask insightful questions during the quoting process?
Do you feel confident in their expertise and communication?

EXPLORE SERVICES

MAIL

FULFILLMENT

CONSULTING

Portfolio

The Project

Once you’ve committed to a print project, several key elements ensure a successful outcome:

Sales Consulting: A knowledgeable sales rep is essential. They should understand your goals and guide you from start to finish.
Customer Service: A dedicated team member should be available to provide updates and resolve any issues promptly.
Pre-Press: Skilled technicians handle your files and troubleshoot any problems before production begins.
Production: A team of expert craftspeople manages the print and finishing processes with precision.
Delivery: Whether a one-time print job or part of an ongoing fulfillment system, your product should arrive on time and as expected.

By keeping these factors in mind, you’ll be on your way to a successful print project that achieves your objectives and delivers high-quality results.

THE RESULT

Printing is about so much more than putting ink on paper. It’s about a goal, and getting there together. At Phillips Printing, we truly believe that if we do a project for you that doesn’t achieve your objectives, we haven’t fully done our jobs. Like most commercial printers, we understand the technical part…we’ve been doing that since 1959. Technical expertise alone is not enough; we need to be adaptable to the marketplace, and to your needs. That’s what we hope to do, every day.

Heidelberg CX102-6L lithographic printing press

Printing Insights

The Impact of Extended Gamut

In the world of printing, color accuracy is paramount. Whether you’re designing a brand logo, a marketing brochure, or a packaging concept, color is often the first thing your audience notices. Extended Gamut is a game-changer in color reproduction, offering a wider and more precise color range than ever before. If you’re aiming to push

Experiencing An Eclipse

Some things you just have to experience. Every once in a while an experience touches our hearts and minds. Something that makes us glad to be alive. Something that makes us treasure our senses; our ability to touch, smell, taste, hear and see. These senses enhance our awareness of who we are and allow us

The Life of Paper: From Forests to Print Marketing

The life of paper plays a crucial role in our world. While paper gets a bad rap, the case for using it is stronger than you might think.

1001 Ways to Print

In this guide, we’ll explore the most popular ways to print and help you choose the one that’s best for your project.