The Loveless Cafe
Product Catalogue
This 8-page, 8.5″ x 11″ catalog self-mailer was produced on 70 lb dull text and mailed to 25,000 Loveless Cafe customers across the Southeast.
The format created plenty of room to showcase products available to order by mail while balancing marketing space with postage cost.
For retail and food brands, self-mailers can turn a catalog into a direct response piece. The right format keeps products visible, the offer easy to understand, and the mailing plan efficient.
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