African Leadership, Inc.
Hardbound Book
This unique book for African Leadership, Glimpses of the Divine, features touching photography of this organization’s missions in Africa. The 100-page book consists of all 80 lb dull cover printed CMYK process with UV inks and stochastic screening. The end liners are uncoated text printed with a spot gray and the cloth-wrapped hard cover includes black and clear foil stamping. Though the most interesting feature is certainly the smyth sewn exposed spine that allows the book to lay perfectly flat for viewing the full spread photography.
USPS Rules, Tools, and Tips
In today’s fast-paced digital world, one marketing tactic still holds tremendous power: direct mail. While email inboxes overflow with messages, a well-crafted piece of direct mail can stand out and leave a lasting impression. But to fully capitalize on this marketing tool, you need to understand the key rules, leverage the right tools, and follow
To EDDM or Not to EDDM: Choosing The Right Direct Mail Marketing Method
The goal of direct mail marketing is simple: getting your message into the hands of the right audience by choosing the right method.
Letters, Flats, and Parcels: USPS Mail Categories Explained
letters, flats, and parcels—represent specific types of mailpieces based on their physical attributes, not just their general form.
Checking Your List, Twice
Just like Santa double checking his list, direct mail marketers must ensure their lists are accurate and well-targeted.
