The Power Of Personalization
People pay more attention when something feels like it was made just for them. Personalized printing uses names, interests, and other details to create materials that feel more relevant and meaningful. When your message feels personal, it’s more likely to connect and get results.
Phillips Printing understands the value of clear, consistent communication, which is why we help you ensure that each message resonates on a personal level.
The Digital + Print Mix
Print and digital work better together than alone. Print can guide people to your website, social media, or app—and it gives your message a physical presence that digital can’t. Using both makes your marketing stronger and more consistent. At Phillips Printing, we prioritize delivering dependable results and consistency across all print-digital integrations.
- Omnichannel Journeys: Print works alongside email, social media, and online advertising to guide customers from awareness to action.
Variable Data Printing
Variable Data Printing lets you change parts of your printed materials for each person—like adding their name or showing different pictures based on what they like. It makes your print feel more personal without slowing things down. This is a smart way to reach a lot of people while keeping your message relevant.
- Boosting Results: Personalized print drives stronger engagement, better conversion rates, and more memorable customer experiences.
Printing For Every Generation
Different generations like different things—and that’s okay. Print can work for everyone if you speak to them in a way they understand and appreciate. Knowing your audience helps you make the right choices in how you design and deliver your message.
- Boomers: Appreciate clear, informative content in formats they trust, like catalogs and direct mail.
- Gen X: Value convenience and are receptive to print when combined with other channels like email or mobile.
Phillips Printing helps you create print materials that feel personal and are built for results. From using data to customize each piece to integrating digital tools like QR codes, we make it easy to speak directly to your audience. Our team supports everything from planning and design to printing and delivery, so your project runs smoothly from start to finish.
We specialize in serving medium to large-volume printing needs, making us a perfect partner for businesses ready to scale personalized outreach. Our focus is always on ensuring a smooth, low-stress experience with reliable, high-quality outcomes. For clients who value quality over the lowest price, our hands-on service is the difference that makes the impact personal and professional.
Testimonials
- “Every postcard felt like it was written just for our client. Phillips helped us boost our campaign performance in a big way.” – Angela
- “We loved how easy it was to make each brochure unique. The feedback from our customers has been fantastic.” – Jeremy
- “The Phillips team made print personalization simple and scalable. We’ll be using them for all future direct mail.” – Claire
Case Study
A local nonprofit wanted to increase attendance at their annual fundraising gala. With Phillips Printing’s help, they created custom invitations that included each recipient’s name, donation history, and a personalized thank-you message. The response rate increased significantly from the previous year, and the event saw record attendance.
Did You Know?
Adding personalization—like a recipient’s name or location—to direct mail can significantly increase its effectiveness. One study found that campaigns using personalized content had response rates up to 135% higher than those that used non-personalized messages. This shows just how powerful it is when your print speaks directly to the individual.
Source: Lob – Personalization and Measuring the Effectiveness of Direct Mail Marketing Source
