The Loveless Cafe
Product Catalogue
The 8-page 8.5×11 catalog was produced on 70lb. dull text and mailed to 25,000 Loveless Cafe customers across the Southeast. The format maximizes marketing real-estate balanced with postage cost, and showcases the family of products available to order by mail. The Loveless Cafe has been preparing made-from-scratch southern meals since 1951.
Print design often depends on clean edges. A logo, headline, icon, border, or solid color shape may look perfect on screen, but print production introduces small physical variables that digital previews do not show. Paper can move slightly. Plates can shift. Ink can behave differently depending on the stock, press, and design. When two solid
When designing print materials, ensuring the correct setup of bleeds and safe zones is crucial to achieving a professional, polished look. These elements help prevent important design elements from being cut off during the trimming process and ensure that your print pieces are visually appealing and error-free. In this blog post, we’ll explore what bleeds
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