The Loveless Cafe
Self-Mailer
The 8-page 8.5×11 catalog was produced on 70lb. dull text and mailed to 25,000 Loveless Cafe customers across the Southeast. The format maximizes marketing real-estate balanced with postage cost, and showcases the family of products available to order by mail. The Loveless Cafe has been preparing made-from-scratch southern meals since 1951.
