Lee Company
LeeWay Newsletter
The LeeWay newsletter mails bi-annually and concerns internal communications at Lee Company. The 8.5”x 11” 36-page saddle-stitched newsletter prints on 80 lb text, inserts into 9”x12” booklet envelopes and mails to about 2,000 employees at Lee Company. Lee Company serves Tennessee, Alabama & Kentucky, and is owned by Tennessee Governor Bill Lee.
Booklets By The Numbers
In the world of print marketing, booklets are often overlooked, yet they possess the power to engage and inform in ways that other formats simply cannot. When done right, a booklet serves not only as a marketing tool but as a storytelling medium, capable of sparking curiosity, building trust, and converting prospects into loyal customers.
Varnishes and Coatings: Creating the Wow
When it comes to print marketing, sometimes it’s not just about the ink on paper. it’s about the wow factor.
The Power and Precision of Black in Design
Getting the balance of black just right is essential for achieving high-quality, visually appealing designs.
The Mystery of Spot Colors: A Quick Guide
Many people are familiar with Pantone. By understanding how Pantone spot colors are created and used, you can simplify the process.
