Belmont University
Best Of Belmont Magazine
The 48-page retrospective booklet was produced for Belmont University, a private Christian college in Nashville, Tennessee, descended from Belmont Women’s College, founded in 1890. The booklet was printed on 100lb dull text & cover, a classic combo for saddle-stitched books, and then folded to 8.5″x10.5″, an ideal size for mailing. It’s important to balance your print real estate with postage cost breakpoints regarding physical size and project quantity.
Campaign Strategies
Creating a Cohesive Cross-Channel Experience
In today’s marketing landscape, consumers are constantly shifting between different platforms—websites, social media, email, print, and more. This presents a challenge: how can brands create a cohesive cross-channel experience that seamlessly connects all touchpoints and engages their audience effectively? The key to a successful marketing campaign is integration. When executed properly, a cross-channel campaign can
Recycling Results: How to Maximize Your Marketing Impact
In today’s fast-paced marketing world, businesses are always looking for ways to get the most out of their campaigns—both in terms of budget and long-term impact. One often-overlooked yet powerful way to maximize your marketing efforts is through recycling results. No, we’re not talking about the literal recycling of materials but rather the idea of
Creating A Beautiful Message
How to Craft a Message That Resonates and Converts In today’s crowded marketing landscape, creating a beautiful message isn’t just about crafting clever copy or using striking visuals—it’s about delivering an experience that resonates with your audience on a deeper level. Whether you’re launching a new product, announcing an event, or simply building brand awareness,
Maintain Your True Colors: The Importance of Brand Consistency
Consumers trust certain visual cues, like color, to tell them what to expect from a product. This is the power of brand consistency.
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