Volunteer State Alumni Association
Vision Magazine
The 16 page magazine printed full-color on 80lb gloss text covered with 100lb. gloss cover stock. 24,500 copies direct mailed from our facility. Volunteer State Alumni Association seeks donations from graduates by sharing up-to-date efforts at the public college.
Increasing Open Rates with Intriguing Envelopes
Direct Mail Insights – Increasing Open Rates with Intriguing Envelopes In the world of direct mail marketing, the envelope is often the first—and sometimes the only—thing a recipient will see before deciding whether to engage with your content. It’s not just a protective casing for your message; it’s the gatekeeper to your offer. With open
How to Use Personalization in Direct Mail
When it comes to direct mail marketing, personalization is one of the most powerful tools you can use to engage your audience. Personalizing your direct mail pieces not only makes recipients feel valued but also boosts the likelihood of them taking action. In this blog post, we’ll explore how to effectively use personalization in direct
The Postage Elephant
Navigating the Costs and Benefits of Direct Mail Campaigns When it comes to direct mail campaigns, the cost of postage often becomes a significant consideration for marketers. It’s easy to overlook, but understanding postage rates and how they impact your budget can make or break the success of a campaign. In fact, for many businesses,
USPS Rules, Tools, and Tips
In today’s fast-paced digital world, one marketing tactic still holds tremendous power: direct mail. While email inboxes overflow with messages, a well-crafted piece of direct mail can stand out and leave a lasting impression. But to fully capitalize on this marketing tool, you need to understand the key rules, leverage the right tools, and follow
