Wearwell
Product Catalogue
This 40-page, 8.5″ x 11″ Wearwell catalog printed on 80 lb dull text and 100 lb dull cover, then finished with dull aqueous and spot gloss UV.
The catalogs were distributed to several thousand businesses to keep customers current on pricing and product availability.
Product catalogs have to organize dense information while still supporting brand perception. Spot UV and coating choices add a tactile cue without getting in the way of product detail, making the catalog useful as both a reference and a sales tool.
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