Varnishes and Coatings: Creating the Wow

When it comes to print marketing, sometimes it’s not just about the ink on paper—it’s about the wow factor. Varnishes and UV coatings are powerful techniques that can elevate your printed materials and help your message stand out from the crowd. If you’re looking to create an unforgettable visual experience, consider adding these finishing touches to your next project.

The Power of Print Media

Print has been a trusted form of communication for centuries. Unlike digital content, printed materials engage audiences in a tangible way. People can touch, hold, and even re-read printed pieces at their own pace, which builds trust in the message and the brand.

The physical nature of print allows it to offer a unique, intimate experience that digital media simply can’t replicate. It doesn’t interrupt your busy schedule—it fits seamlessly into it, inviting the reader to engage when they’re ready. This enduring nature of print builds a lasting connection with your audience.

Enhancing Print with Varnishes and UV Coatings

While print media has a long-standing reputation for being a reliable communication tool, adding a varnish or UV coating can take your printed pieces to the next level. These finishing techniques create eye-catching effects that grab attention, adding depth, texture, and sheen to your materials.

Varnishes vs. UV Coatings

Varnishes and UV coatings are both excellent ways to enhance your printed materials, but they differ in their application and effect.

• Varnish is applied using the same printing press that prints the image. It can be added during the same print run (inline varnish) or on an already printed sheet (dry-trap varnish). Inline varnishes are efficient but offer a subtler effect because the varnish mixes with wet ink. On the other hand, dry-trap varnish, applied to a fully dried print, results in a stronger effect. For those using UV inks, dry-trap varnish can sometimes be applied in a single press run, creating a sharp, high-impact effect.
• UV Coating involves a different process. It’s applied through screen printing and cured with UV lamps. This method allows for a thicker application of coating, creating effects such as high-gloss, matte, textured, glitter, raised, and more. UV coatings can be applied as a flood (covering the entire sheet) or as a spot (applied to select areas). It offers more dramatic contrasts in sheen and texture than varnishes. However, it’s important to note that UV coatings are less precise around edges due to their screen printing method, which may not be ideal for intricate designs.

The Benefits of Varnish and UV Coating Effects

Varnishes and UV coatings allow for endless creativity with varying textures, sheens, and contrasts. Whether you want to add a subtle gloss or create bold, high-contrast designs, these finishing touches can make your print piece truly unique.

Combining different finishes—like gloss and dull—can give your piece a dynamic visual appeal that captivates your audience. And if you’re looking for more texture, raised coatings or glitter finishes can really make your design pop.

How to Apply Varnish and UV Coatings to Your Design

Applying varnishes and UV coatings to your print project is easier than you might think. Often, the printer will handle the setup for these additional layers. All you need to do is specify where you want the effects to be applied, and the prepress team will take care of the rest, creating shapes and assigning the desired finish.

If you’re looking for that extra wow factor for your next print project, consider adding a varnish or UV coating. It can be the perfect way to elevate your design and create a lasting impression that stands out in a crowded marketplace.