Welcome to Phillips Insights–a series of articles about printing, design, and direct mail. Here you will find helpful tips and information about print manufacturing, designing for print, direct mail strategies, and much more! Please feel free to comment or contact us with any questions.

Printing Insights

Proof to Print
Hybrid vs. Stochastic Screening
1001 Ways to Print
The Life of Paper

Prepress Desk

The Math of Folding Panels
The Mystery of Spot Colors
The Usage of Black
Creating the Wow with Varnishes and Coatings

Direct Mail Insights

Business is Personal
Checking Your List, Twice
Letters, Flats and Parcels Explained
To EDDM or Not to EDDM

Campaign Strategies

Maintain Your True Colors
Repetition, Repetition, Repetition
The Payoff for Nonprofits
Getting Back to the Basics