Project: Branding & Collateral
When Renasant Bank approached us to develop a new look for all of their brochures and marketing materials, we were very excited. Renasant had an established logo and existing collateral. They were looking for a rebrand with something light and open with contemporary styling and a cohesive look.
We took influence from the curves of the logo symbol and incorporated that element throughout the brand. The gradients and simple curves acted as a texture and fluid movement for the reader’s eyes. A dominant use of white space and light screens added to the clean and contemporary look. All images were chosen with close attention to depth of field for continuity and the angles of the subject matter so that they complimented the angles of the graphic elements. This project took several months from concept to completion. The project components consisted of a custom die cut pocket folder, seven multi-panel brochures, various POS items, and several direct mail pieces. These items have been an integral part of the Renasant brand and their exceptional growth.