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Project: View Book Package

We were asked to create a high-end acquisition package for JPII High School to recruit new students and showcase the facility. This package consisted of a pocket folder, 28- page perfect bound view book, three large tri-fold brochures, application sheet, and a letter. The package was mailed in a 10”x13” padded envelope with a custom label.

We chose to use several unique paper stocks and techniques to give the package a high-end look and feel. The pocket folder is a CTI Tube matte stock, similar to a suede feel,with a combo emboss and foil stamp. For the view book cover we used Neenah ESSE Sapphire stock with a combo emboss and foil stamp. All brochures, letters, and interior pages were Mohawk 100 Post-consumer paper and printed CMYK plus metallic gold.

The design was influenced by the facility’s column architecture and Phillips provided much of the photography. The project took several months from concept to completion and turned out to be very successful for our client. The number of new student applications increased tremendously.