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Project: Annual Fund Direct Mail

Cumberland University requested a design for an annual fund direct mail piece that was a self-mailer and also included a return mailer mechanism. The solution we presented is an 8.5”x26.5”, 5-panel self-mailer with one of the panels forming a return envelope. The sides of the envelope panel are glued and a glue strip was applied to the flap. The reply panel is separated by two perforations and the piece folds to a 5.75”x8.5” self-mailer. Not only was this piece very efficient for our client in terms of production, but it also yielded impressive results in both impression and donations.