Cheekwood Estate & Gardens
Chronicles Magazine
The 16-page saddle-stitched magazine prints full-color on 80 & 100 lb uncoated text. The 11”x 17” open booklet folds to 8.5”x 11” and direct mails to roughly 19,000 recipients. Cheekwood Estate & Gardens hosts unique seasonal events on their beautiful property in Belle Meade, Tennessee.
USPS Rules, Tools, and Tips
In today’s fast-paced digital world, one marketing tactic still holds tremendous power: direct mail. While email inboxes overflow with messages, a well-crafted piece of direct mail can stand out and leave a lasting impression. But to fully capitalize on this marketing tool, you need to understand the key rules, leverage the right tools, and follow
To EDDM or Not to EDDM: Choosing The Right Direct Mail Marketing Method
The goal of direct mail marketing is simple: getting your message into the hands of the right audience by choosing the right method.
Letters, Flats, and Parcels: USPS Mail Categories Explained
letters, flats, and parcels—represent specific types of mailpieces based on their physical attributes, not just their general form.
Checking Your List, Twice
Just like Santa double checking his list, direct mail marketers must ensure their lists are accurate and well-targeted.
