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Project: Branding & Collateral Package

This project for Carrington included a logo design, stationery package, custom pocket folder, and marketing collateral. Carrington wanted a simple and contemporary logo that portrayed a sense of caring and exceptional service. We came up with a rose symbol using simple shapes and curves, which was also reflected in the logo’s custom typeface. The red is a spot color throughout and a black gradient overprint is used on the large panels and insert headers for added depth. The pocket folder is a custom die, which included a gusset and Velcro closure. The services inserts are staggered so each header is visible when in the folder. The package also included 2-color letterhead, envelopes, and business cards.