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Project: Direct Mail
We were asked to create a six-mailer campaign to highlight the services of Blakeford. Blakeford is an independent and assisted living facility that also provides at home care and other related services. The photography was provided by Blakeford and the style is based off of current branding from their website. Each card is 6”x11” and mails standard. We designed each piece maintaining a consistent look throughout to increase retention. We also managed the mailing data for the eight-month campaign including different segments, purchased lists, and do not mail lists.