Ink on paper. Turn on the press and a printed piece comes out the other end. If only it were that simple, there would be no need for highly-skilled craftsmen to produce a printed piece. In reality, printing can be complicated, with many variables. A good commercial printer will make the process simple for you and turn out a product that will get results.
There are many ways to get your message across: web pages, podcasts, email marketing, DVDs, and other digital media. Printed communication is part of the mix. There is no substitute for a solid, enduring piece that you can hold in your hand, interact with in real-time, and revisit. Printing is an art that has been perfected, and reproduction can be at a level not possible in the digital realm. Ink on paper isn’t always as fast, but its impact can be lasting.
The following are just a few of the elements of printing.